Write for Humans, Design for Search Engines

by Abi on January 13, 2009

This post is to remind blogger on the important of put human as the first priority not Search engines. It’s true Search engine is the vehicle that delivers human to our pages, but hei! the final decision is in human hand, don’t forget about that. If you optimize your blog for Search engine, at the same time you must optimize it for human too, to make it balance. If human love your blog, automatically Search engines, especially Google will too.

Search engine is all about content and every SEO gurus have been trying very hard to optimize their pages just for the search engine and often forgetting that the end user is actually the human reader. It is of paramount importance that a page has to be written for humans and designed for search engines in terms of SEO.

There is nothing more important than creating unique content for a site. In SEO, allocating keywords in the title, header and bold HTML tags not only helps the reader to identify the topic of a page easily but it also aids in optimization since search engine takes into consideration of the keywords in these tags.

Many writers are concerned about the perfect keyword density for the maximum benefit of SEO. Unfortunately, there are no hard figures for a perfect keyword percentage. The most important factor when creating content is to make it readable and unique. As long as the content is readable, there is no need to follow a set percentage of keyword density.

Designing a page to facilitate the indexing by the search engine bots is another important factor to consider next to content creation. A page with rich content without indexed by the search engine bots is equivalent to no content at all. To help the search engines to find the page, the navigation system and sitemap plays important roles here. It is advisable to have text links navigation so that bots can spider all the internal pages smoothly. Avoid using JavaScript and Flash made navigation system because most bots will ignore them but designer can always include a set of text links at the bottom of the page where these kinds of navigation system are used to overcome this issue.

Some search engines place great emphasis on the content near the top of a page. Therefore, it is advisable to design the layout in such a way that the content appears before other parts of the page. One example is to use the content first CSS template; it allows the navigation to appear on the left of a page followed by the content but the content is the first to appear in the codes. This method helps search engine bots to identify the important content of a page and index them since they are placed near the top of a page. Another easy work around is to employ a right side navigation menu.

The ultimate purpose of SEO is to make sure that the designated content appears in search engine according to the specific searches. Making the content readable and designing the page for easy indexing should always be the first priority for webmasters when SEO comes into play.

Thank you.

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{ 2 comments }

seo company January 13, 2009 at 7:59 pm

Reading the title itself I impressed with your post.Very useful for web designers.Thanks!

Busby SEO Test Super Star January 14, 2009 at 3:36 am

You welcome n I am glad you found it useful

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