In my other blog I got very surprising questions from my reader, he asked me what’s dofollow, nofollow and link juice and what do they like (As if those things are some kind of foods hehehe), it’s very surprising considering the questioner owns several SEO blogs (may be all articles in his “SEO Blog” are copied from other blogs).
Well, I am not saying that all bloggers should know about those things, but considering the man runs several SEO blogs that would be so amusing. Therefore in this post I have to explain some of the important terminology first so that everybody is on the same level, newbies and advanced marketers.
Page Rank (PR)
In short and simple words PageRank is a “vote”, by all the other pages
on the Web, about how important a page is. A link to a page counts as a vote of support. If there’s no link there’s no support. The Page Rank of a page depends upon the number of votes (backlinks) it gets and the quality of these votes. The importance of the page that is casting the vote determines how important the vote itself is. So if your website receives links from high PR sites then your site would most likely also get a good PR over time.
So it’s important to realize that PageRank is Google’s way of deciding a page’s importance. And the more important your site is in google’s eyes, the better your chances are to rank high.
Link Juice
Link Juice is the weight or quality that one website can give to other
websites via links (votes). In order to achieve a high Page Rank, we have to accumulate as much link juice as possible. Note that you won’t receive link juice for every backlink you get. We need “Dofollow” links in order to get the necessary link juice for a good Page Rank.
Backlinks and Nofollow/Dofollow
According to Wikipedia: basic link terminology, a backlink is any link received by a web page from another web page. Backlinks are also known as incoming links or inbound links
According to Google: a backlink from Page A to Page B is counted as a favorable editorial vote from Page A for Page B. So in short, Backlinks are the incoming links to a web page or Website.
Nofollow
According to Google: From now on, when Google sees the attribute (rel=”nofollow”) on hyperlinks, those links won’t get any credit when we rank websites in our search results. This isn’t a negative vote for the site where the comment was posted.
So in short, nofollow links don’t pass any link credit along in google’s
eyes. So we need dofollow links in order to receive link juice and
therefore Page Rank.
A nofollow link has the following syntax:
<a href=”http://www.your-domain-name.com” rel=”nofollow”>Link Text</a>
Dofollow
Dofollow links do pass link juice and therefore help you gaining Page
Rank. That’s why everybody’s after dofollow links.
A dofollow link has the following syntax:<a href=”http://www.your-doma-name.com”>Link Text</a>
Related (targeted) Backlink
A Targeted Backlink is a link from a webpage that is related
to the page it is linking to. Let’s assume that your site is about Rigatoni, then a link from a site related to Pasta is considered a Targeted backlink.
The anchor text, or the backlink text, must include keywords which are targeted to the content the anchor text links to. It is recommended to use keyword targeted backlink text in writing your site’s articles and when submitting your web page to directories.
Conclusion
Ok I want you to understand that all the above stuff is related to Google. Fortunately there are more Search Engines which can bring significant traffic and they use different algorithms.
Yes, you should focus on getting targeted dofollow backlinks, but don’t pass on nofollow links. Google may ignore no-follow backlinks but these are still useful for other search engines such as Yahoo!, MSN, etc. Any backlink is better than no backlink!
Understand that Search engines value the quantity, quality, and relevance of backlinks. And don’t forget to have WordPress blog.
